The Site That Took Renolith from Obscure to Discoverable

Results

Brand Consistency Rolled Out

100 %

Significant Increase in Page Engagement

12 x

Load Time Achieved

0.07 s

Industry

Civil Engineering

Tenure

Client since 2022

Services Used

WordPress, SEO, Creative & Branding

Website

https://renolith.com.au

Overview

Renolith is an Australian distributor in the civil engineering space, offering nanotechnology-based solutions for road and subgrade stabilisation. As they relaunched in Australia with plans to scale globally, they needed more than a basic website—they needed a digital platform that could build trust, generate leads, and support long-term growth.

Their original site was outdated, slow, and didn’t reflect their technical innovation. I rebuilt their online presence from scratch—focusing on performance, credibility, and conversion—built specifically for engineers, councils, and decision-makers like the managing director.

The website revamp took nearly six months to complete. A big reason for the timeline was the time needed to gather technical resources—case studies, lab reports, and independent research. On top of that, I spent weeks fine-tuning headlines, copy, and value propositions to make sure everything spoke directly to what engineers and the managing director actually care about.

The Goals

Renolith needed a complete rebuild of their online presence to support a high-stakes relaunch in Australia and set the stage for global expansion. The core objective was to turn their outdated, static website into a high-performance digital platform that could:

Build credibility with engineers, councils, and decision-makers
Enable fast and reliable lead capture through forms and sample requests
Reflect their innovation and technical expertise visually and structurally
Improve site speed, security, and mobile experience
Set up the backend systems—hosting, analytics, CRM, and email—for long-term marketing growth

In short: take them from invisible to investable in the eyes of potential clients and partners.

The Challenge

There was no real digital foundation. Their old site had no structure, no SEO, no tracking, and nothing to support lead generation or future marketing.

Everything—design, hosting, speed, structure, integrations—had to be built from scratch. And because their audience includes engineers, procurement teams, and government stakeholders, it needed to look sharp and function even better.

The Strategy

I rebuilt the site from scratch using WordPress and the Elementor page builder. This setup gave us full control over layout, responsiveness, and content management—without locking the client into a rigid system. The result is a fast, flexible, and scalable platform optimised for both search and conversions.

Home, About, Product Overview, Resources, Sample Request, Sustainability, FAQ, News & Media, Blog, Contact, and Legal.

The layout and information hierarchy were shaped by direct input from the Renolith team. I translated their technical content into a structure that speaks to serious industry professionals—while still being clean and easy to navigate.

I designed a new logo that reflects Renolith’s innovation and engineering credibility. I also created product labels for their physical sample kits and rolled out consistent visuals across all digital assets. On top of that, I developed a set of brand guidelines to ensure consistency across future content, print materials, and partner use. Everything now feels unified, professional, and easy to scale.

I managed the entire backend via cPanel—handling SSL, Cloudflare CDN, LiteSpeed caching, and automated backups. The site is now fully HTTPS-secured, with firewall rules, bot protection, and brute-force prevention in place. These upgrades significantly boosted performance and security, helping the site pass Core Web Vitals and stay protected from common threats.I managed the entire backend via cPanel—handling SSL, Cloudflare CDN, LiteSpeed caching, and automated backups. I also configured Cloudflare DNS records to point the domain to the new server, improving global resolution speed and uptime reliability. The site is now fully HTTPS-secured, with firewall rules, bot protection, and brute-force prevention in place. These upgrades significantly boosted both performance and security, helping the site pass Core Web Vitals and stay protected from common threats.

To turn the site into a proper lead-gen engine, I connected custom forms to HubSpot for centralised lead tracking, instant alerts, and automated follow-ups. The team can now manage contacts, track interactions, and move fast on new opportunities.

I also integrated Mailchimp to support future email campaigns and automation workflows. With both platforms in place, Renolith now has a solid system for capturing leads, nurturing them, and scaling outreach without relying on manual effort.

I built a simple but effective lead funnel—starting with custom forms and sample kit CTAs, then routing contacts into HubSpot for tracking and follow-up. From there, Mailchimp handles email sequences and future campaigns. It’s a lean system designed to capture interest early and keep prospects warm, without overwhelming the internal team.

To drive conversions, I created downloadable brochures and a sample kit request form. Then I built landing pages for key sectors like mining, civil engineering, and local councils. Each page includes clear CTAs, credibility markers, and responsive layouts.

From day one, I implemented clean code, semantic HTML, metadata optimisation, and structured data (schema for products, FAQs, and the company). I also hooked the site into GA4, Search Console, and Rank Math for full visibility and future SEO work.

I continue to support Renolith as their webmaster—managing site updates, hosting, backups, security monitoring, and helping launch new content and features as the business scales.

The Results

See the transformation side-by-side.
Use the slider below to compare Renolith’s old website with the new version. From outdated and clunky to fast, modern, and conversion-ready — this visual snapshot highlights just how far the brand’s digital presence has come.

94% faster load times
The site now loads in under 0.1s and passes all Core Web Vitals, delivering instant performance across regions and devices.
Fully responsive on all devices
The layout adapts cleanly across desktop, tablet, and mobile—essential for busy decision-makers accessing the site on the go.
Lead flow activated
Inbound sample kit requests and contact enquiries started coming in within the first 30 days of launch.
Credibility visibly improved
The managing director now uses the site as a core tool in presentations, tenders, and partner meetings. It finally reflects their product quality and innovation.
Marketing-ready tech stack
The site runs on Elementor and includes full integration with HubSpot, Mailchimp, analytics, security, and lead-gen tools—everything in place to scale without bottlenecks.